Announcing the LASCANA Cool Man Contest powered by super-model Erin Heatherton

LASCANA is on a man-hunt: This year, in the spirit of the "It's a woman's world" slo-gan, LASCANA will fulfill women's dreams. Aside from beautiful lingerie, chocolate, bags, and shoes, what do women desire? A cool man! After successfully nominating the Brazil Queen and selecting the twelve most beautiful women from twelve differ-ent countries over the past two years, LASCANA is turning their attention to the men. The LASCANA Cool Man campaign wants THE masculine epitome of cool for the next LASCANA commercial. For this contest, LASCANA will be powered by glamor-ous Erin Heatherton, a supermodel with experience modeling for top names such as Karl Lagerfeld, Oscar de la Renta and John Galliano. And as if that weren’t enough, the American beauty’s romantic history with Hollywood heartthrob Leonardo Di-Caprio predestines her to participate in the hunt for the coolest man.

Lingerie and swimwear retailer LASCANA announces the LASCANA Cool Man Contest, in-ternationally powered by top model and new LASCANA face of 2015, Erin Heatherton.

"Erin perfectly represents LASCANA's brand values: Sympathy and sensuality. Her easy-going, feminine and upbeat look resonates with our target group of women and men and will perfectly draw their attention to our LASCANA Cool Man Contest.” Sarah Rissen, head of Marketing/Advertising/Strategy at LASCANA, is thrilled: “We are excited to see who signs up and are looking forward to a great variety of guys”. Check out the swimwear shooting on Mauritius here:

Contest - Round 1

Every man interested in this opportunity may quickly and easily register from now through April 30th, 2015 : He can either directly upload his selfie on or post it on Instagram or Twitter using the hashtag #CoolManContest. LAS-CANA fans will decide which entries make it into the Top 100 by voting on the candidate page

Contest - Round 2

In the second round of the contest, the Top 100 candidates introduce themselves by up-loading photos, personal information, and even a video (optional) here: to prove they deserve the Cool Man title. From all the 100 candidates, the internal LASCANA jury will select the first nine potential candidates for the finals. Upon another user voting, the tenth candidate will receive a wild card for the big Live Casting event.

Contest - Round 3

The big LASCANA Cool Man Contest finals will take place within the scope of a 'Girls' Night Out Party' in the exclusive "uppereast" club in the port metropolis Hamburg on June 11th, 2015. In this location, all ten candidates will be presented to the club's female guests, who will vote the LASCANA Cool Man along with an exclusively female jury.

Prizes: In addition to a trip to the finals in Hamburg with an exclusive stay in the 4-star superior East Hotel, all finalists will win a high-quality DETOMASO watch by with a total value of 4,000 €. The male leading role in the next LASCANA commercial awaits the winner as well as a new Yamaha XV950R valued at 10.000 €.

The voters, who are mainly responsible for the selection of the Cool Man, will be rewarded, too. Amongst them, LASCANA will raffle off vouchers at a total value of 1,000 €.

For more information visit:

Go back