LASCANA goes UK and launches online shop in Britain
LASCANA is expanding further abroad into Europe. Partnering with Freemans Grattan Hold-ing (FGH), a subsidiary of the Otto Group, the lingerie and swimwear specialist is launching a new online shop and thus entering the British e-commerce market. “We are delighted to have found a very good local sales and distribution partner for our brand in one of Europe’s most exciting e-commerce markets”, comments Marco Kebbe, Head of Business Development and Global Sales LASCANA.
FGH also has high expectations for the cooperation with the German lingerie and swimwear provider. “We look forward to the launch of Lascana.co.uk today and believe it will add to our continuing sales growth across the FGH UK portfolio of brands. It is another exciting initiative in our development”, says Diane Fowler, Business Unit Director FGH.
Female customers in the UK will be able to choose from over 1000 lingerie and swimwear styles in a size range from A to K.
Following its expansion into Austria, Switzerland and the UK, LASCANA is planning to launch the brand in the Czech Republic, Hungary and Slovakia at the end of 2015.