News
Jasmine Sanders for LASCANA
Jasmine Sanders is LASCANA's Brand Ambassador 2019. Checkout her new collection!
Alessandra Ambrosio for LASCANA
LASCANA presents Alessandra Ambrosio as brand ambassador for the year 2018.
Athleisure by LASCANA
LASCANA's athleisure collection is now available and includes sports and active wear such as leggings, sports bras, tops and much more.
LASCANA expands into the US
Since mid 2017 is LASCANA available in the US on lascana.com
The international expansion goes on
The international expansion goes on
2012
Making use of the benefits of print.
A variety of printed materials provide lots of
inspiration, both on a national and international level, animating interested and existing customers to make a purchase.
2010
LASCANA conquers the international world of online retail. In addition to www.swimwear365.co.uk, further successful online shops are launched. The start of LASCANA shop@shop worldwide.
2009
The LASCANA shop-in-shop concept hits the
retail landscape. The multichannel strategy is
extended by setting up the shop-in-shop concept in Germany.
2008
The LASCANA online shop goes live. The online shop www.lascana.de launched in June and
the first of many more catalogues released in October. Wholesale concepts are also launched this year.
2006
The LASCANA retail business opens its doors. Establishment of the LASCANA multi-label concept, with steady trade beginning in September. The idea of a multichannel concept to reach a wider target group is born.
2005
LASCANA swimwear takes the plunge into the market. Extension of the LASCANA brand into the swimwear segment.
2002
LASCANA lingerie is born. Launch of LASCANA as a premium lingerie brand at OTTO. Since then, it has been the most successful private label in the OTTO range.
Our roots: Otto GmbH & Co KG
OTTO is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. With its over 50 years’ experience in the lingerie segment, OTTO becomes the largest online fashion and lifestyle retailer in Germany. OTTO produces 2.5 million pieces of lingerie annually under the LASCANA brand.