History - Lascana

History

Lascana is the third most famous Lingerie Brand in Germany

Read more about our history!

Our roots: Otto GmbH & Co KG

OTTO is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. With its over 50 years’ experience in the lingerie segment, OTTO becomes the largest online fashion and lifestyle retailer in Germany. OTTO produces 2.5 million pieces of lingerie annually under the LASCANA brand.

2002

LASCANA lingerie is born. Launch of LASCANA as a premium lingerie brand at OTTO. Since then, it has been the most successful private label in the OTTO range.

2005

LASCANA swimwear takes the plunge into the market. Extension of the LASCANA brand into the swimwear segment.

2006

The LASCANA retail business opens its doors. Establishment of the LASCANA multi-label concept, with steady trade beginning in September. The idea of a multichannel concept to reach a wider target group is born.

2008

The LASCANA online shop goes live. The online shop www.lascana.de launched in June and
the first of many more catalogues released in October. Wholesale concepts are also launched this year.

2009

The LASCANA shop-in-shop concept hits the
retail landscape. The multichannel strategy is
extended by setting up the shop-in-shop concept in Germany.

2010

LASCANA conquers the international world of online retail. In addition to www.swimwear365.co.uk, further successful online shops are launched. The start of LASCANA shop@shop worldwide.

2012

Making use of the benefits of print.
A variety of printed materials provide lots of
inspiration, both on a national and international level, animating interested and existing customers to make a purchase.

The international expansion goes on

The international expansion goes on